December 15, 2020

Recycled plastic is everywhere—and it’s harming the planet

I’m sorry to bum you out, but, yes, even your recycled plastic puffer is harming…
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December 21, 2017

AdWeek’s Best Outdoor Ads of 2017

37.5 Technology Billed as the world’s most remote pop-up store, “The Cliffside Shop” appeared one day…
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Petri dish wired article image
November 30, 2016

Go Ahead, Get Sweaty. Microparticles Can Cool You Down.

Technical fabrics can accomplish marvelous feats. You can buy workout clothes that stay dry longer,…
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October 28, 2016

Sun Mountain Introduces New Top-of-the-Line Golf Rainwear

Sun Mountain has a new top-of-the-line collection of golf rain gear for 2017 called Elite…
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October 27, 2016

Three Brands to Wear Underneath Men’s Athletic Shorts

New technology is making specialty gym underpinnings a must MISSION VaporActive is another leader in…
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September 2, 2016

@FGCU_MSoccer Unveils 2016 Third Kit At Eagle Revolution

FORT MYERS, Fla. – The FGCU men's soccer team unveiled its new uniform from INARIA…
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August 10, 2016

Pacific Coast Feather Company Team with Cocona

Will launch performance down products under ComfortMax banner with 37.5 technology August 1, 2016 Seattle…
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June 30, 2016

Natural Performance

“Unlike conventional wicking, 37.5 technology is all about preventing sweating in the first place,” he says. “It…
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June 22, 2016

MR Mag – 37.5 Brand Showcase Recap

Numerous brands, including Tommy Bahama, AWEARNESS Kenneth Cole, Victorinox, Carhartt, MISSION Athletecare, Point 6, Bauer Hockey…
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June 6, 2016

Study Shows 37.5 Technology Increases Athletic Efficiency

Jeff Bowman, chief executive officer of Cocona Inc., said “we’re just scratching the surface” of…
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May 31, 2016

Couture in Orbit: Future wearable tech from ESA’s space-inspired fashion show

It's after hours at the Science Museum and the European Space Agency's fashion show is…
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