37.5 Technology

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Study Shows 37.5 Technology Increases Athletic Efficiency

Jeff Bowman, chief executive officer of Cocona Inc., said “we’re just scratching the surface” of the potential of its 37.5 Technology, but the results of a new study could only add momentum. Cocona on Monday announced the results from a blind university study that shows wearing 37.5 technology can improve thermoregulation during exercise, which impacts …

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Couture in Orbit: Future wearable tech from ESA’s space-inspired fashion show

It’s after hours at the Science Museum and the European Space Agency’s fashion show is about to begin. The ESA teamed up with the museum to stage last week’s space-inspired catwalk show as part of the Kensington institution’s ‘Lates’ series. Its ambitious Couture in Orbit project, which was two years in the making, featured talented …

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From Coffee Grounds to Couture, Food Waste Transforms Into Fashion

The United Nations Environment Programme estimates that 1.3 billion tons of food go to waste each year, creating an annual global carbon footprint of 3.3 billion tons of carbon dioxide equivalents. Recently, the U.S. Department of Agriculture and Environmental Protection Agency threw down a gauntlet: an initiative calling for a 50 percent reduction in national food waste …

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Mission Athletecare CEO Josh Shaw Discusses Vaporactive ft 37.5

Unlike many competitors, Mission Athletecare is making strides in the sports industry that have never been witnessed prior; or even discussed. Thanks to a new partnership with 37.5 Technology, Mission has launched their new Vaporactive collection. Not only does the athlete look good with this gear, he/she feels good thanks to its cutting edge features. Former NFL running …

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Couture in Orbit: Particle Physics for Clothes

37.5 technology – named for the optimal human body core temperature (in celsius) and the optimal relative humidity level (by %) – uses active particle technology to maintain a desirable microclimate next to the wearer’s skin. Using activated carbon sourced from coconut shells and volcanic sand, 37.5 has an array of apparel partners, including Adidas …

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Mission Athletecare Launches VaporActive Cooling Collection

Mission Athletecare is going after Under Armour. The athletic products brand, which was founded by Josh Shaw in 2008, is known for its popular cooling towels that utilize wet-to-cool technology. But VaporActive, their new men’s apparel line, features dry-to-cool technology provided by 37.5, which was created by textile company Cocona and produces patented active particles …

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Tommy Bahama Using 37.5 Technology in Island Zone Collection

Tommy Bahama Using 37.5 Technology in Island Zone Collection Tommy Bahama is introducing a new category of product for Father’s Day and has turned to 37.5 Technology to power it. The technology uses active particles to capture and release moisture vapor to maintain optimum temperature and relative humidity in the body. This results in better maintaining …

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Carhartt Launches Force Extremes™ with national ad campaign

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Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Ad

Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Ad https://www.youtube.com/watch?v=ZCcvxW7cOLo In January 2015, Kevin Jorgeson completed the first free climb of Yosemite’s Dawn Wall, what many call the hardest route ever climbed. Since then, he has evolved into one of the most notable faces of the climbing world. One constant piece of gear in his …

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Bauer Hockey named Exclusive Equipment Supplier of the NAHL

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