5 questions with Boulder’s Cocona CEO Jeff Bowman By Sarah Kuta / September 9, 2017 It’s a nearly universal experience: You climb into bed and snuggle up with your pillow. Three minutes later, you’re too hot so you stick one foot out from under the blankets. The team at Boulder-based Cocona has figured out a …
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By Erik Sherman | Sept. 6, 2017 If you’ve ever thought of launching a pop-up shop, you realize that one of the biggest questions is finding the right location. But you might skip the spot that 37.5 TECHNOLOGY chose. The outdoor clothing manufacturer, which has patented technology to help keep core body temperature at the standard 37.5 …
37.5 Technology proud to be a part of 50 years of OMM! We were super excited to support the 50th Anniversary of the Original Mountain Marathon (OMM) in which some crazy Brits devise a two-day mountain race that tests both endurance and orienteering. This time it was in the Austrian Alps and tougher than ever. …
By Katie O’Reilly | Sept. 13, 2017 Last month marked the final Utah appearance for Outdoor Retailer, the outdoor adventure industry’s largest expo and conference. For more than two decades, OR has called mountainous Salt Lake City home. But due to concerns surrounding the Utah political establishment’s campaigns to reduce or revoke national monuments including …
By Andrea Romano / September 7, 2017 One company has solved the age-old packing problem for forgetful climbers in Colorado by opening a pop-up shop 300 feet above the ground on a steep cliff side. The Cliffside Shop has opened its “doors” on the Bastille cliff at Eldorado Canyon State Park. Unfortunately, you already have …
By Keith Estiler / August 29, 2017 / Fashion Pop-up shops are all the rage these days, but one outdoor company is taking the fashion trend to new heights, literally. Outerwear textile specialist, 37.5 by Cocona Natural Technologies, has mounted a temporary store on the facade of the immense Bastille Wall in Eldorado Canyon in Colorado …
