Study Shows 37.5 Technology Increases Athletic Efficiency

Jeff Bowman, chief executive officer of Cocona Inc., said “we’re just scratching the surface” of the potential of its 37.5 Technology, but the results of a new study could only add momentum.
Cocona on Monday announced the results from a blind university study that shows wearing 37.5 technology can improve thermoregulation during exercise, which impacts performance.

Rossi PR

By reducing the increase in core temperature during exercise, similar to wearing a cooling vest circulating cold water, the added cooling from 37.5 technology increases energy efficiency and output.
The study, “Beneficial Effects of Cooling during Constant Power Non-steady State Cycling” conducted at the University of Colorado at Boulder, shows that 37.5 technology extends an athlete’s performance at their lactate threshold, lowers core temperature during exercise, increases efficiency so an athlete uses less energy to do the same amount of work and decreases the rate of core temperature build up.

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Couture in Orbit: Future wearable tech from ESA’s space-inspired fashion show

It’s after hours at the Science Museum and the European Space Agency’s fashion show is about to begin. The ESA teamed up with the museum to stage last week’s space-inspired catwalk show as part of the Kensington institution’s ‘Lates’ series. Its ambitious Couture in Orbit project, which was two years in the making, featured talented young designers from top European fashion schools in Paris, London, Milan, Copenhagen and Berlin.

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“I was at a meeting at the Science Museum to discuss Tim Peake’s mission and thought it was a good opportunity to do something different,” Rosita Suensen, ESA’s human spaceflight and operations communication officer told Wareable.”Each ESA astronaut works on an educational project outside of their mission objectives – for Tim Peake it’s STEM, for Italy’s Samantha Cristoforetti, it’s health and nutrition”.

Each fashion school was asked to take inspiration from the research and experience of an astronaut associated with their country and to produce space-inspired designed using integrated wearable tech from a range of sponsors.

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From Coffee Grounds to Couture, Food Waste Transforms Into Fashion

The United Nations Environment Programme estimates that 1.3 billion tons of food go to waste each year, creating an annual global carbon footprint of 3.3 billion tons of carbon dioxide equivalents. Recently, the U.S. Department of Agriculture and Environmental Protection Agency threw down a gauntlet: an initiative calling for a 50 percent reduction in national food waste by 2030. Upcycling, which in this case means finding innovative ways to address food waste, has been gaining steam as pressure mounts to stop filling landfills with foods and byproducts that can’t be eaten, but can be repurposed.

One upcycling practice that’s gaining momentum is the conversion of second-generation food waste—such as orange peels, coconut husks, and salmon skin—into synthetic fibers appropriate for use in apparel. These new fiber sources for textiles and clothing are better for the planet than nonrenewable, petroleum-based polyester. Not only do upcycled textiles bring sustainability to the fashion industry, which is second only to the oil industry for pollution, but they make for smaller (and happier) landfills. This report is part of TakePart’s “Design and Innovation” series, which highlights the people and cutting edge technology working to solve the world’s most pressing problems.

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TakePart took the time to highlight the sustainability efforts of NAU and how they utilize 37.5 technology to stay true to their mission. Click below to continue reading this phenomenal piece from TakePart:

Mission Athletecare CEO Josh Shaw Discusses Vaporactive ft 37.5

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Unlike many competitors, Mission Athletecare is making strides in the sports industry that have never been witnessed prior; or even discussed.

Thanks to a new partnership with 37.5 Technology, Mission has launched their new Vaporactive collection. Not only does the athlete look good with this gear, he/she feels good thanks to its cutting edge features.

Former NFL running back Reggie Bush and our very own local NYCFC star David Villa are the brand ambassadors for the new line.

ESNY’s Rob Sabo caught caught up with Mission CEO Josh Shaw to discuss the partnership and 37.5 technology. Check out the full interview here: