Partnership to be introduced at Techtextil India (Mumbai) on November 19-21, 2025
Boulder, CO, USA / Hyderabad, India (November 19, 2025) — Cocona Labs, the makers of temperature-regulating 37.5 Technology, announces a new partnership with Blend Colours Pvt. Ltd. to represent 37.5 Technology for sales and business development in India. The partnership will officially debut at Techtextil India 2025, taking place November 19-21 at the Bombay Exhibition Centre (BEC), Mumbai.
Through this collaboration, Blend will act as the official channel partner for 37.5 Technology in the Indian market, providing local support for brands and sourcing partners interested in integrating 37.5 materials into apparel and footwear product lines.
37.5 Technology is a specialty textile technology made from natural volcanic minerals that dynamically responds to the body’s temperature regulation needs – helping remove moisture vapor and maintain optimal personal comfort. The technology is used by leading sports, outdoor, and lifestyle brands around the globe.
“India represents an exciting growth market for our technical textiles and sustainable performance materials,” said Wes Burgess, CPO, 37.5 Technology. “Partnering with Blend, with their deep expertise in the polymer and textile industries, ensures our partners in India will receive strong local representation and the technical support they need.”
Established in 1999, Blend is a leading manufacturer of color and additive masterbatches and performance modifiers for the plastics and textile industries. Their experience in product innovation and local market networks will help drive adoption of 37.5 Technology across a variety of performance apparel and textile categories.
“We are excited to represent 37.5 Technology in India,” said Shubham Rathi, Director, Blend. “This partnership aligns perfectly with our focus on sustainable and high-performance material solutions. We look forward to connecting with customers at Techtextil India to introduce this cutting-edge technology to the Indian market.”
Visitors to Techtextil India can meet representatives from Blend to learn how 37.5 materials enhance performance, comfort, and sustainability across apparel and textile applications.
About 37.5® Technology
Materials with 37.5® Technology are used in outdoor gear, sports apparel, designer clothing, workwear, police and military uniforms, footwear and sleep systems to help manage and maintain your optimal core temperature and relative humidity level. 37.5® Technology was created by Cocona Labs, a world leader in the development, commercialization, and marketing of active particle technologies. The company is headquartered in Boulder, Colorado. Visit thirtysevenfive.com for more information.
About Blend
Blend is a leading manufacturer of color masterbatches, additive masterbatches, and performance polymers for diverse industries including textiles, packaging, and consumer goods. With a focus on quality, innovation, and sustainability & a commitment to grow using Conscious Chemistry as its guiding principle, Blend serves a wide range of clients across India and International markets. Learn more at www.blendgroup.in.
