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Partnership to be introduced at Techtextil India (Mumbai) on November 19-21, 2025    Boulder, CO, USA / Hyderabad, India (November 19, 2025) — Cocona Labs, the makers of temperature-regulating 37.5 Technology, announces a new partnership with Blend Colours Pvt. Ltd. to represent 37.5 Technology for sales and business development in India. The partnership will officially debut at Techtextil India 2025, taking place November 19-21 at the Bombay Exhibition Centre (BEC), Mumbai.     […]

Cocona Labs, the innovative team behind 37.5® Technology, has been named one of Outside’s “Best Places to Work” for 2024! This recognition means a lot to us because it highlights something we’re deeply committed to: creating a workplace that’s as innovative and supportive as the technology we develop. We’re a small but mighty team managing

For some folks, finding powder year-round is what it’s all about. Fortunately, the arrival of summer in the United States doesn’t have to mean shelving the skis for the season. When it’s warming up in the Lower 48, there’s still plenty of snow to be found in the Southern Hemisphere. From the high Andes to

It’s easy to think of the evolution of athletic clothing as just fashion choices. After all, tastes vary. Shorts get longer or shorter, and tops change from in-your-face neon to muted earth tones. While there’s undoubtedly a fashion element to any piece of clothing, you’d be wrong to dismiss the explosion of the athletic wear

Like many sports, rock climbing was a boys club in its early days. Guys like Royal Robbins and Yvon Chouinard started roping up in the 1950s and 60s and in the 70s and 80s were followed by the “Stonemasters”, climbing legends John Bachar, John Long, and others. They were the cool kids, dirtbaggin’ it and

For something that occupies so much of your time, bedding gets very little attention. Waking up after a good night’s sleep does wonders for your mood and sets the right tone for a successful day. Yet if you asked most people what kind of bedding they use, they probably wouldn’t have an answer. Maybe it’s

If you casually ride to work a couple of days a week or occasionally find yourself pedaling to errands once in a while, you may not need bike-specific clothing. But if you actually spend more than a few minutes or miles on your bike regularly, a few key pieces of clothing can make a major

For hikers, America offers a scenic smorgasbord. It has 419 national park system sites scattered throughout the country and it’s home to some of the planet’s most celebrated long-distance footpaths, including the Appalachian Trail in the East, and the Pacific Crest Trail in the West. The U.S. is also brimming with epic day-hikes, from the

We all know that exercise is important. But is it fun? For many people, the thought of hitting the elliptical machine or lifting weights sounds like drudgery. So how often are you going to continue doing something you don’t like? Instead, make exercise something you love. Playing a sport as an adult can not only

Pinning a section of hero loam right before the huck. Dynoing to a gaston while 10 feet above a manky TCU. Maybe even dreading a booty beer after carping and a wet exit in some chunder. Every sport has its lingo, something that separates the pros from the Joes. No one wants to sound like