37.5® and Carhartt Announce Partnership for High-Performance Work Wear
Cocona Natural Technologies, maker of 37.5® Technology, announced today a new partnership with Carhartt, America’s premium work wear brand since 1889. The companies are collaborating on the Carhartt Force Extremes® collection, a new level of performance work wear that, for the average work wear consumer, dries faster than the wearer can sweat. As part of the agreement, Carhartt will become Cocona’s exclusive U.S. work wear partner and will infuse 37.5 technology into its entire Force Extremes® merchandising platform. By utilizing 37.5 technology, Carhartt Force Extremes® products will provide consumers optimal comfort by enabling them to maintain their ideal relative humidity and core temperature.