37.5™ Announces Key New Account Directors

37.5™, the high-performance technology that helps power many of the world’s leading brands active apparel, today announced that it is driving the brand forward with key new Account Directors appointments across Europe. Liam Gallagher will be responsible for the ultimate sales drive across the UK for 37.5™, having held more than 20 years experience across different textile industries & markets. Sebastiaan Van De Loo will manage the German speaking region and will focus on building new menswear brand partnerships for 37.5™.