37.5’s Sales Executive Branscum to Scout New Markets

37.5/Cocona Natural Technologies announced that it is expanding its senior management team and has appointed apparel veteran Scott Branscum as executive vice president. In this role, Branscum will lead the company’s global sales, marketing, and merchandising efforts. “Scott’s exceptional track record of transforming brands in a modern and relevant way brings significant expertise that aligns with the core competencies and vision of 37.5,” said CEO Jeff Bowman. “As 37.5 technology continues to fuel the performance of cutting edge consumer products, Scott will be integral in the evaluation, development and expansion into new categories, such as bedding and men’s and women’s contemporary apparel.”