Cocona Launches a Brand New Name
SGI Europe, November 16, 2013
Cocona Natural Technologies, the American materials technology company, has decided to put a new brand name – 37.5 – on its patented compounds, highlighting the fact that they help to maintain body temperature and body humidity during sports activities. Based on coconut husk and other natural microporous materials, they improve moisture management, waterproof breathability and UV protection.
The new brand name was invented during a 45- minute session with Sandstrom Partners, a communication agency that works also for Nike and Coca Cola. The new branding was revealed last month at Bauer Performance Hockey’s global sales meeting in Florida in connection with the application of Cocona’s fast-drying technology to the Canadian hockey company’s baselayer garments, its training apparel and its protective equipment.