Cocona takes it up a gear as 37.5™

Cocona has re-launched as 37.5 to emphasize the performance benefits of the activated carbon textile technology. Tara Hounslea catches up with Jeff Bowman to find out the latest about the company’s new brand name, updated business model and expanded capabilities. Jeff Bowman became CEO at Cocona last year, having acquired a lifetime of experience in the performance apparel industry at companies including Gore, Polartec, Cascade Designs and Massif.