Cooling Trend: Tech firm Cocona Inc. aims to give performance products the power to keep Customers comfortable

Marketed under the name 37.5, the body’s core temperature in degrees Celsius, the technology helps manage the relative humidity in a person’s microclimate in order to maintain an ideal temperature. Today, Haggquist’s company, Cocona Inc., based in Boulder, Colo., develops ways to use the technology in various consumer products, such as apparel, footwear and bedding, and improve their performance and comfort.