Fabric Technology Leader Cocona Inc has a New Name: 37.5™

Climbing Gear Reviews, December 5, 2013
Cocona Inc the high performance technology behind many of the world’s leading active apparel brands such as Adidas, Rab and Salomon is being re-launched under the new brand name of 37.5™. The 37.5™ identity highlights the scientifically proven benefits of Cocona’s patented, active-particle technology which enables activewear products – and the consumers who wear them – to out perform others.