The Technical Clothing Arms Race at Outdoor Retailer

Men’s Journal, February 14, 2014 By Chad Nielsen
From the Outdoor Retailer winter show, here’s a sampling of 2014’s insanely technical performance clothing.
When is a flannel more than a comfy shirt? When it’s Carhartt’s Force Reydell, a lightweight, sophisticated play on the plaid standard. It’s part of a budding trend: insanely technical clothes that breathe, wick, regulate heat, prevent body odor, reflect light, or repel insects but look, well, pretty normal. Several are on display this week at Outdoor Retailer.