Study Shows 37.5 Technology Increases Athletic Efficiency
Jeff Bowman, chief executive officer of Cocona Inc., said “we’re just scratching the surface” of the potential of its 37.5 Technology, but the results of
Couture in Orbit: Future wearable tech from ESA’s space-inspired fashion show
It’s after hours at the Science Museum and the European Space Agency’s fashion show is about to begin. The ESA teamed up with the museum
From Coffee Grounds to Couture, Food Waste Transforms Into Fashion
The United Nations Environment Programme estimates that 1.3 billion tons of food go to waste each year, creating an annual global carbon footprint of 3.3 billion
Mission Athletecare CEO Josh Shaw Discusses Vaporactive ft 37.5
Unlike many competitors, Mission Athletecare is making strides in the sports industry that have never been witnessed prior; or even discussed. Thanks to a new partnership with
Couture in Orbit: Particle Physics for Clothes
37.5 technology – named for the optimal human body core temperature (in celsius) and the optimal relative humidity level (by %) – uses active particle
Mission Athletecare Launches VaporActive Cooling Collection
Mission Athletecare is going after Under Armour. The athletic products brand, which was founded by Josh Shaw in 2008, is known for its popular cooling
Tommy Bahama Using 37.5 Technology in Island Zone Collection
Tommy Bahama Using 37.5 Technology in Island Zone Collection Tommy Bahama is introducing a new category of product for Father’s Day and has turned to
What’s in Your Jacket? 37.5® Technology and Latest Fabric Trends
What’s in Your Jacket? 37.5® Technology and Latest Fabric Trends What’s in Your Jacket? Incredibly excited on 37.5® Technology being included SGB’s fall run-down of
Esquire’s Big Black Book: 10 Greatest Man-Made Materials
Esquire’s Big Black Book: 10 Greatest Man-Made Materials 37.5® Technology was featured as one of the 10 Greatest Man-Made Materials in Esquire’s annual Big Black