Outdoor Retailer Summer 15 Editors Picks

Outdoor Retailer Summer 15 Editors Picks

As always, this past Summer Outdoor Retailer show was the industry’s highlight of the summer. Flocks of gear junkies waded through the masses to catch first glimpses of next season’s hottest gear while sharing laugh’s (and beers!) with friends new and old.

There was never a dull moment at the 37.5® Technology booth this year, with our booth capacity maxed out at all hours of the day. Two of the biggest highlights of the show for us was having the Carhartt Force Extremes collection and the Therm-a-Rest Honcho Poncho chosen as editors picks in the OR Daily magazine.

Therm-a-Rest Honcho Poncho


The 37.5® Technology insulation in the poncho continuously works with your body’s natural mechanisms to keep you comfortable in a wider range of conditions, making this piece an instant car camping essential. It comes with a drawstring hood, plus kangaroo and zippered front pockets.

Carhartt Force Extremes Collection

Carhartt-Force-Extremes-Madison-BBy utilizing 37.5 technology, Carhartt Force Extremes® products will provide consumers optimal comfort by enabling them to maintain their ideal relative humidity and core temperature. Further, by adding 37.5 technology to Carhartt’s existing Force® product line, which includes attributes such as anti-odor, FastDry® and Stain Breaker® technologies, the all-new Carhartt Force Extremes® collection can deliver an even higher level of performance that no other U.S. work wear brand offers.

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