Women Want Apparel
That Performs
37.5® Technology brings dynamic thermoregulation to your women’s line for the ultimate comfort and performance. Women Want Apparel That Performs
37.5® Technology brings dynamic thermoregulation to your women’s line for the ultimate comfort and performance.ULTIMATE COMFORT
Anywhere,
Anytime
Many brands position “comfort” solely around the fit, feel, and stretch of a garment. While these factors are extremely important, this approach ignores other issues that can diminish overall comfort. One commonly overlooked factor is the buildup of humidity within the garment. Humidity buildup makes cold feel colder, hot feel hotter, and can push a woman out of her comfort zone.
37.5® Technology helps brands build garments that enhance wearer comfort for multi season use. While still accounting for traditional comfort factors like fit, feel and stretch, materials made with 37.5® Technology also move heat and moisture away from your body to provide the ultimate comfort and performance.
Features & Capabilities
37.5® Technology increases comfort and performance by helping to manage humidity and body temperature.
37.5® Technology helps your body naturally thermoregulate to cool you when you’re hot and stay warm when you’re cold.
37.5® Technology helps keep your body at the ideal core temperature of 37.5º C and the microclimate next to your skin at the ideal relative humidity of 37.5%.
37.5® Technology removes moisture in the vapor stage before liquid sweat forms.
37.5® Technology is made from naturally occurring volcanic minerals.
37.5® Technology traps odors and releases them when laundered.
37.5® Technology works for the life of the product.
HEAD-TO-TOE 37.5® TECHNOLOGY
Features & Capabilities
37.5® Technology increases comfort and performance by helping to manage humidity and body temperature.
37.5® Technology helps your body naturally thermoregulate to cool you when you’re hot and stay warm when you’re cold.
37.5® Technology helps keep your body at the ideal core temperature of 37.5º C and the microclimate next to your skin at the ideal relative humidity of 37.5%.
37.5® Technology removes moisture in the vapor stage before liquid sweat forms.
37.5® Technology is made from naturally occurring volcanic minerals.
37.5® Technology traps odors and releases them when laundered.
37.5® Technology works for the life of the product.
PRODUCT ASSORTMENT
37.5® Technology enhances comfort throughout a woman’s life in every end-use application, including intimate apparel, sleepwear, activewear, lifestyle, outerwear, and swim.
37.5® Technology is also designed to work as a total system, meaning moisture management and comfort increase with each additional 37.5 layer used.
INTIMATE APPAREL
LIFESTYLE
ACTIVE
OUTERWEAR
PRODUCT ASSORTMENT
37.5® Technology enhances comfort throughout a woman’s life in every end-use application, including intimate apparel, sleepwear, activewear, lifestyle, outerwear, and swim.
37.5® Technology is also designed to work as a total system, meaning moisture management and comfort increase with each additional 37.5 layer used.
SWIM
SLEEPWEAR
ACCESSORIES
Tested, Proven
Human comfort is directly correlated to the perceived humidity and temperature next to skin. Apparent Temperature, also known as Heat Index, predicts the temperature effect on the body due to the presence of humidity and wind. Besides making a person uncomfortable, a high apparent temperature increases the risk of heat stroke and exhaustion, while reducing the body’s ability to perform.
Garments with 37.5® Technology have been proven to expand your comfort zone by reducing heat and humidity buildup, keeping you dryer and more comfortable than wearing garments without 37.5® Technology.
In blind wear-tests with women ranging from 30-45, the results were conclusive – all testers were able to identify which garment contained 37.5® Technology based on moisture and odor management.
The leggings with 37.5 Technology showed an overall lower average Apparent Temperature and was on average 1.6°F (0.9°C) cooler than the non 37.5 leggings.
The T-Shirt with 37.5 Technology showed an overall lower average Apparent Temperature of 2.4°F (1.3°C) cooler than Competitor A and 1.6°F (0.9°C) cooler than Competitor B, with the greatest benefits measured during the period of highest exertion. During this period, the T-Shirt with 37.5 Technology was an average of 4.2°F (2.4°C) cooler than Competitor A and 3.1°F (1.7°C) cooler than Competitor B.
Tested, Proven
Human comfort is directly correlated to the perceived humidity and temperature next to skin. Apparent Temperature, also known as Heat Index, predicts the temperature effect on the body due to the presence of humidity and wind. Besides making a person uncomfortable, a high apparent temperature increases the risk of heat stroke and exhaustion, while reducing the body’s ability to perform.
Garments with 37.5® Technology have been proven to expand your comfort zone by reducing heat and humidity buildup, keeping you dryer and more comfortable than wearing garments without 37.5® Technology.
In blind wear-tests with women ranging from 30-45, the results were conclusive – all testers were able to identify which garment contained 37.5® Technology based on moisture and odor management.
In addition to blind wear-tests, to understand the apparent temperature differences of each, Cocona Labs conducted tests with Inside Climate Germany on fabrics with and without 37.5® Technology.
The leggings with 37.5 Technology showed an overall lower average Apparent Temperature and was on average 1.6°F (0.9°C) cooler than the non 37.5 leggings.
The T-Shirt with 37.5 Technology showed an overall lower average Apparent Temperature of 2.4°F (1.3°C) cooler than Competitor A and 1.6°F (0.9°C) cooler than Competitor B, with the greatest benefits measured during the period of highest exertion. During this period, the T-Shirt with 37.5 Technology was an average of 4.2°F (2.4°C) cooler than Competitor A and 3.1°F (1.7°C) cooler than Competitor B.
“I am so happy I was introduced to 37.5® Technology! Living in Lake Tahoe, I find myself outside most of the day in variable mountain conditions, so I’m always on the hunt for reliable gear. I’ve been layering my base layer and Nordic ski jacket that both have 37.5® Technology and have definitely noticed that I stay drier during long workouts but am also warm on mellower days. The material is super soft and comfortable as soon as I put it on and remains that way a few miles down the trail. I can’t wait to add more 37.5® pieces to my closet!”
– Madeline, Outdoor Enthusiast
“As a personal trainer, reliability and versatility are a high priority for me. I need to stay focused on my client’s goals, no matter the conditions. I love that I can wear my running tank during the summer, and it is also a great winter base layer.”
– Sandra, Personal Trainer
“I love the way these leggings feel and look! And they are super breathable…my legs don’t get sweaty while I’m doing yoga or climbing, and the leggings stay dry.”
– Jamie, Rock Climber
“The material of the 37.5® leggings is amazing! As an avid runner and yoga teacher I am surprised by how dry the leggings stay during practice. I often teach back-to-back classes and they are comfortable and perform for long lengths of wear. I can even wear them multiple times, as they seem to need less frequent laundering than my other leggings. As a bonus they are soft and silky to the touch. I’m definitely a fan!”
– Alison, Yoga Instructor
“I am so happy I was introduced to 37.5® Technology! Living in Lake Tahoe, I find myself outside most of the day in variable mountain conditions, so I’m always on the hunt for reliable gear. I’ve been layering my base layer and Nordic ski jacket that both have 37.5® Technology and have definitely noticed that I stay drier during long workouts but am also warm on mellower days. The material is super soft and comfortable as soon as I put it on and remains that way a few miles down the trail. I can’t wait to add more 37.5® pieces to my closet!”
– Madeline, Outdoor Enthusiast
“I love the way these leggings feel and look! And they are super breathable…my legs don’t get sweaty while I’m doing yoga or climbing, and the leggings stay dry.”
– Jamie, Rock Climber
“As a personal trainer, reliability and versatility are a high priority for me. I need to stay focused on my client’s goals, no matter the conditions. I love that I can wear my running tank during the summer, and it is also a great winter base layer.”
– Sandra, Personal Trainer
“The material of the 37.5® leggings is amazing! As an avid runner and yoga teacher I am surprised by how dry the leggings stay during practice. I often teach back-to-back classes and they are comfortable and perform for long lengths of wear. I can even wear them multiple times, as they seem to need less frequent laundering than my other leggings. As a bonus they are soft and silky to the touch. I’m definitely a fan!”
– Alison, Yoga Instructor
37.5 Sustainability Platform
37.5® Technology is a natural mineral technology that incorporates sustainability throughout the life cycle.
INNOVATE
37.5 Technology is a natural technology made from volcanic minerals.
END OF LIFE
37.5 Yarns are available with enhanced biodegradation* to reduce the burden of plastic pollution.
MATERIALS
37.5 Yarns are available in recycled polyester and nylon.
USE
Faster dry times save energy.
Permanent technology lasts the lifetime of the product.
37.5 Technology captures and releases odors to extend the life of the garment.
MANUFACTURE
37.5 Technology does not contain harmful chemicals.
37.5 Polyester fibers are Oeko-Tex certified for consumer safety.
bluesign® certified partners.
*74% biodegradation of 37.5 PET staple fiber in 726 days under ASTM D-5511, reducing to the 37.5 volcanic mineral, titanium dioxide, carbon dioxide, methane, and biomass. The stated rate and extent of degradation does not mean that the material will continue to degrade.
Womens Collection
During the thermoregulation process, moisture released from the body can build-up in the area between the skin and clothing, known as the microclimate. This trapped moisture has an amplifying effect on the way temperature is experienced – making hot feel hotter and cold feel colder. 37.5 Technology removes this moisture so it does not accumulate in the microclimate, allowing optimal function of natural thermoregulation mechanisms. Controlling the humidity level next to skin is key to helping women stay comfortable in all conditions and perform at their best.
Female reproductive hormones influence the thermoregulation mechanisms in a woman’s body as they naturally fluctuate throughout the menstrual cycle, during pregnancy, and at menopause. Of these, the most widely recognized effects are hot flashes experienced during menopause, and temperature changes that occur during the menstrual cycle.
Specifically, estrogens tend to promote lower body temperatures by affecting blood flow to the skin and sweating, as well as dilation of peripheral blood vessels. In contrast, progesterone tends to promote higher body temperature by influencing changes in both thermoregulatory set-point and constriction of blood vessels in the skin.
Yes. Comparatively, women have more sweat glands than men. Women also have a higher concentration of sweat glands in many areas of their body. Interestingly, women also tend to use a higher percentage of their sweat glands, while secreting less total sweat. Overall, this translates to a more efficient sweating process that can decrease the amount of so-called “wasted sweating”. Wasted sweating occurs when sweat is produced and then drips off the body, not remaining on the skin long enough to cool you through the evaporation process.
In the early 1900s, women were banned from participating in Olympic distance events for being “too fragile” and were not allowed to participate in the Boston marathon until 1972. However, subsequent research has shown no evidence that women are at higher risk of heat illness when standard management techniques are in place regarding exercise intensity, clothing, and hydration.
Source: https://journals.physiology.org/doi/pdf/10.1152/physiol.00035.2019
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